In Germany, the company Hanomag mass-produced the 2/10 PS "Kommissbrot", a small, cheap rear-engined car, from 1925 to 1928. Josef Ganz developed the Standard Superior (going as far as advertising it as the "German Volkswagen"). The growing trend was not nascent Béla Barényi, a pioneering automotive engineer, is credited as already having conceived the basic design during the mid-1920s. Seeking a potential new market, some car makers began independent "people's car" projects – the Mercedes 170H, BMW 3/15, Adler AutoBahn, Steyr 55 and Hanomag 1.3L, among others. In the early 1930s, cars were a luxury – most Germans could afford nothing more elaborate than a motorcycle, and only one German out of 50 owned a car. Volkswagen was established in 1937 by the German Labour Front (German: Deutsche Arbeitsfront) as part of the Strength Through Joy (German: Kraft durch Freude) program in Berlin. History 1932–1940: People's Car project Model of Porsche Type 12 (Zündapp), Museum of Industrial Culture, Nuremberg Its name is derived from the German-language terms Volk and Wagen, translating to "people's car" when combined. The group's biggest market is in China, which delivers 40 per cent of its sales and profits. Founded in 1937 by the German Labour Front under the Nazi Party and revived into a global brand after World War II by the British Army officer Ivan Hirst, it is known for the iconic Beetle and serves as the flagship brand of the Volkswagen Group, the largest automotive manufacturer by worldwide sales in 20. Volkswagen ( German pronunciation: i), abbreviated as VW ( i), is a German automobile manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Thomas Schäfer (CEO, Volkswagen Passenger Cars)
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